Keli's book 'Craved' is now available globally at Amazon, Barnes & Noble, Walmart, Books-A-Million, GoogleBooks, and more.

Category: MARKETING/BRANDING

What to Include In Your One-Page Marketing Plan

No one achieves their goals without a plan. No one. A marketing plan is essential if you want to accomplish your brand goals. As someone who has been drafting marketing plans for over a decade, I know what it takes to create an effective one. You don’t need this to be a document that you…
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Is your brand broken? How do you know if you need to rebrand

The concept of going in and doing a major brand overhaul, essentially changing most (if not all) of your businesses’ external presence is overwhelming and the mere thought of all that work is daunting. But, sometimes your brand really is broken. A broken brand lacks clarity about direction, struggles to bring in new clients, and…
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6 Ways to Make Your Instagram Account More Engaging

Have you ever wondered what makes people engage with certain Instagram accounts over others? Engagement (not followers) is the real goal of Instagram for anyone looking to grow sell products or expertise through this uber-popular social media site. Brand success on Instagram is less about the number of followers you have, and more about how…
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5 Things That Turn People Off When They Visit Websites

How people experience your brand often starts with your website; and even if that’s not their initial introduction to you, it will be a key element in how they perceive your brand. Marketers call this USER EXPERIENCE. Bad user experiences repel customers, and customers and prospective clients remember that interaction and associate with your brand whenever they…
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How to Use LinkedIn to Grow Your Brand (Marketing Strategy)

When you think social media, it’s important not to overlook or underestimate the power of LinkedIn. LinkedIn is (hands down) the best tool available for professional networking–meaning it’s a platform that is ideal for building professional business connections, getting industry-related updates, and finding career opportunities. LinkedIn is the best place to validate and showcase your…
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13 of the Most Common Small Business Mistakes (and How to Avoid Them)

Running a small business has very small room for error. You’re often investing limited resources and time, and any mistake has the potential to set you back gravely. To help your business command its rightful place in the market, I’ve complied a list of 13 of the most common mistakes I see from small business owners…
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