Keli's book 'Craved' is now available globally at Amazon, Barnes & Noble, Walmart, Books-A-Million, GoogleBooks, and more.


Becoming a Craved Brand: Branding 101 Course

Your Step-by-Step Guide to Developing a Profitable Brand


Becoming a Craved Brand: Branding 101 (A Crash Course)

A brand is more than a logo. It’s more than a tagline and more than a website. Branding consists of ten key elements that when done right make people trust, advocate for, and become loyal to you and ultimately pay you handsomly for your services or expertise. 

You want to know what to do and how to do it correctly (and quickly). Am I right?

No worries, I’ve got your back. I’m here to help walk you through the branding process so that you avoid wasting time and money doing things that don’t matter.

This ‘Becoming a Craved Brand: Branding 101’ is strategically designed for:

Small business owners who are overwhelmed by the idea of branding their business’, but know that it is essential for the future growth and well-being of the organization

Creative current or aspiring entrepreneurs have an interest and desire to establish a for themselves as a way to be more financially independant and get more opportunties.

Bloggers and freelancers that want to develop a brand that sells their work for them

Having a plan for your branding is a must if you want to stand out, be remembered, and be trusted. It is essential for attracting people to your products and services. The power of branding lies within a consistent approach and prolonged exposure. 

This easy-to-understand, brand development guide will take you step-by-step through developing or expanding your brand, including everything from what to say and how to say it to get paid.

In this course, you will learn:

Brand fundamentals including how to determine your personal brand identity

How to pinpoint and showcase what makes you different from your competition (how to develop your brand differentiation)

How to define you brand’s niche and best connect with your people

How to showcase your brand’s value online via your website and on social media

Create a plan for using social media to your advantage

How to fill a void in your industry that positions your brand for demand

How to get people to listen to you and crave your business

The most effective touchpoints for growing your brand’s influence


Keli Hammond

Hi, Im Keli. I am a two-time award-winning marketing and brand strategist, the owner of B Classic Marketing and Communications, and author of the book Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand. For over 15 years I’ve been helping established and startup leaders and entreprenueurs market themselves and their brands and have seen massive success in my field including winning two national awards fo best marketing and branding campaign. You may have seen me in The Huffington Post, on MSN, on ABC Channel 7, or GoBankingRates. I love teaching, empowering and inspiring others to live their best life through purpose discovery, mentorship and entrepreneurship. 

Are you ready to learn what to do to create your own craved and profitable brand?


Course coming Summer 2019.