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CRAVED

MARKETING (and branding) DEMYSTIFIED!

CRAVED

The Secret Sauce to Building a Highly-Successful, Standout Brand

Clarity matters. In CRAVED, two-time award-winning marketing expert Keli Hammond clarifies marketing, branding, strategy, positioning, storytelling, content, social media, and so much more. She walks you through the ins and outs of building a brand that is not only noticed, but sought after and pro fitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable.

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Available at global retailers including Amazon, Barnes & Noble, Walmart, Books-A-Million, Google Books, IndieBound and more.

WHAT READERS’ SAY:

“This book is an easy, very informative read. Good sized font, well spaced paragraphs. As an entrepreneur I read this book with great interest and a yellow highlighter in my hand! HIGHLY RECOMMEND this resource if you are a business owner or making plans to become one.”   – Richard & Liz, TOP 100 AMAZON REVIEWER

“I thought I knew a thing or two about marketing, but the truth is, I have a lot to learn. Keli Hammond very clearly knows what she is talking about. Sometimes self-help books aren’t as helpful when you don’t feel like the author is an expert. However, this isn’t the case here. Keli Hammond’s knowledge is incredible. The way she lays out all the information she has to give is so well organized. If you need help with marketing, or even if you think you don’t, you need to read Craved. I can’t recommend this enough!”   – Jessica Rachow, BOOK CRITIC, BLOGGER

“CRAVED fell into my hands at the perfect moment. After 12 years as a writer/author, I was looking at changing things up to embrace new directions in marketing. I had already tried a few new ventures with great success and wanted to build on that. This and another book I read at the same time really helped ignite an excitement within for what I could accomplish over the next 12 months….I found myself highlighting sections all through out that struck a chord for me such as – Marketing is not promotion. Marketing is not selling…marketing is the process of getting people to care about what you do and why you do it.” and “A brand is an experience. It’s a promise and a commitment to people.”

I zoomed through my first read just letting the impact of all the author shared wash over me. My standard practice. Now it’s time to go back through with journal and pen in hand and work through the exercises, fine tune my brand and what it offers and look at ways to market in line with my passions – giving wings to the stories of other and celebrating diversity.”    – Marilyn Wilson, AUTHOR, SPEAKER

“I wish that I could have read Keli’s book years ago! I felt like I was sitting right beside her, discussing marketing over a cup of coffee. The book is more than educational – it’s eye-opening to a 360° view of marketing – inside and out. I found myself nodding my head at some of the marketing myths that I’ve believed to be true for years and have started carving out a new path with her guidance.”   – Shelly, GOODREADS USER